I just got back from a very enlightening lunch with Ben Davis from Words Pictures Ideas. We talked about his experience creating the Buy Less Crap campaign as well as other socially minded projects he’s currently working on, and of course about my Corporate Revolt thesis. When discussing the Buy Less campaign he was saying that if you can convince people to be “Red,” to buy “Red” products, you should be able to convince people to connect with something innately human in themselves like doing good and giving to those less fortunate, which was what the project was all about. He also talked about the importance of having a solid public relations plan when embarking on a project like this and offered up some great ideas and advice concerning my project.

Ben struck me as a truly genuine individual with a passion for life and a conviction for the work he’s doing and I’ll be excited to see the final incarnation of some of the things he’s currently working on.

Check out a brief transcript (PDF) of a conversation about the Buy Less Crap campaign.

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