Yesterday I visited the Brooklyn Superhero Store and talked to a volunteer named Laura about the project. If you haven’t heard about the place before it’s a store in Brooklyn New York that sells really well designed products for superhero’s and those wishing to become a superhero and aside from that run creative writing workshops for kids. They are closely affiliated with the Pirate Store at 826 Valencia in San Francisco and a handful of other stores in major cities across America.

Apparently one guy (in the process of contacting him) does all the design work and as I looked around I noticed that he had 3 companies going that were producing all of the superhero products. One was called Bugayenko Laboratories, which was more chemical oriented (Shape Shifting Elixer, Faster Reflexes, etc.), one was called Mt. Fortress and specialized in superhero gear (Tights, Masks, Capes, etc.) and the other was an older looking brand called Ardvark that had a wide range of products available.

Everything about the store held up the concept. From the directional signs to the way items were displayed to the fitting rooms and you could actually buy the products and take them home with you.

Check out the brief conversation(PDF) I had with Laura about the store.

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