Wanted to re-post some good reading that I’ve recently been tipped off to. An instructor of mine recently reminded me of Naomi Klien’s new book The Shock Doctrine, in which the author “explodes the myth that the global free market triumphed democratically.” If you are not familiar with the author, I highly recommend her first book No Logo.

Another book I just ordered by Rob Walker is entitled, Buying In: The Secret Dialogue Between What We Buy and Who We Are. Once again I’ve heard some great things about this one. A quick excerpt to get your attention, “Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are “in control.” Or so we’re told.”

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