What It’s About

By presenting a fictitious worst-case scenario as genuine the CorporateRevolt project is working to question the influence of corporate, branding and advertising power in a culture consumed by consumption. Its goal is to encourage citizens to examine their response to commercial messaging and to play a more active role in determining the limits of corporate power in American society.

The Scenario

A corporate collective comprised of the nations most innovative and forward thinking businesses, known internally as affiliates has been established. This collective’s primary objective is to “sell” a long overdue revolution to the American public through an innovative branding and advertising campaign which will “benefit” today’s large corporations, the American economy and the consumer alike.

The Objective

We have reached a point in history where corporations, through branding, advertising and shear economic power, exercise an inordinate amount of influence over our day to day lives. 51 of the world’s 100 largest economic entities are corporations, the average consumer is exposed to more than 850 commercial messages a day, and just 1% of all of the things we buy are still in use 6 months after their date of sale. To change these imbalances and resulting problems we need to step beyond our role as consumers and reclaim our identity as engaged citizens in a democracy.

Who’s Behind it

This project is the brain child of Carl Bender, a graduate student at the Academy of Art University in San Francisco. He believes that design has the power to do much more than sell a product, but that it can be used to change the hearts, minds and habits of those who encounter it. To see more of his work visit www.okaybeta.com.

Donations

Corporate Revolt is now taking donations to help fund the project. If you are interested in donating please follow the link below to a secure PayPal page.