By presenting a fictitious worst-case scenario as genuine the CorporateRevolt project is working to question the influence of corporate, branding and advertising power in a culture consumed by consumption. Its goal is to encourage citizens to examine their response to commercial messaging and to play a more active role in determining the limits of corporate power in American society. More.

Now that the academic obligations of my project have been meant I’ve been working briefly on one element of the project that has always bothered me… the mark itself. I felt the original (on the left) was put together too quickly, was unnecessarily complicated, had too many strange incongruous angles in it, and some weird negative space created by the bars. Yesterday I took another stab at this and came up with a cleaner version of the mark which I’ll most likely continue to play with (below).